Figuring it out one cup at a time

For years, two friends were loyal Starbucks enthusiasts, sipping their favorite lattes and flavored brews without question. One day, curiosity struck them: could coffee be savored in its purest form, without additives? This thought ignited a three-year journey of exploration and education about the essence of coffee itself. They delved into the intricacies of brewing methods, experimented with different grinding techniques, and even tried their hand at roasting beans. Over the course of their adventure, they organized more than 660 tastings, carefully noting the diverse flavors and aromas each cup presented. Through their persistent quest for knowledge, they discovered a newfound appreciation for coffee, celebrating its rich diversity and the extraordinary tastes that can emerge from simply enjoying it black. What began as a simple question transformed into a passionate exploration that forever changed their relationship with this beloved beverage.